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Overview
With more than a dozen privacy laws in effect or coming into effect, digital advertising is increasingly becoming a regulated industry. While proper notice, fulfillment of opt-out rights, and post-transaction consumer requests (e.g., deletion) have dominated the enforcement and compliance landscape, attention is increasingly being paid to one of the fundamental changes in state privacy laws – their inclusion of requirements around vendor diligence and accountability.
What does this mean for SSPs, DSPS, and the rest of the digital advertising ecosystem? We will examine how personal data traverses the digital advertising ecosystem, why the privacy diligence and accountability requirements under state privacy laws are paramount in light of those data flows, changes in business practices needed to achieve compliance, and how technology solutions will need to evolve to meet these requirements.
Moderator
Zachary Miller – Information Security Engineer, Kratos Defense and Security Solutions
Zach is a skilled information security professional committed to safeguarding digital landscapes. Beyond his corporate role, he dedicates himself to supporting small businesses and non-profits, actively contributing to their organizational resilience.
He looks forward to collaborating with fellow members and contributing to the success of the Privacy Special Interest Group, the ISSA, and its members.
Speaker/s
Richy Glassberg
A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.
See Richy Glassberg‘s full profile.
Arlene Mu – Assistant General Counse, IAB
Arlene Mu is Assistant General Counsel at IAB. In her role, she has responsibilities for leading multiple industry legal projects to help the digital advertising industry navigate the complex legal landscape and promote responsible data practices.
Prior to the IAB, Arlene served as Assistant General Counsel and Chief Privacy Officer at Lowe’s Companies, inc., where she established and oversaw the Lowe's privacy program, led a cross-functional team to operationalize privacy requirements, and advised on complex data privacy regulatory issues to enable the company's technology transformation.
Arlene received her J.D. from Wake Forest University School of Law, LL.M from University of Southern California, and LL.B. from Nanjing University.
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