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Privacy engineering aims to respect and protect user privacy. User studies provide insights on users' privacy needs, concerns and expectations, and are essential to understanding a system's actual privacy issues from a user perspective. This session will draw on the speaker's research regarding privacy notices and controls online, on smartphones and with smart speakers to discuss how and why privacy controls are often misaligned with user needs. It will also examine how user studies can inform the design of user-centric privacy protections to more effectively meet user needs, as well as benefit companies.