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Raleigh ISSA July Meeting (2013)
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Raleigh ISSA July Meeting (2013)

Join us July 11th as author and Dean of the School of Business at NCCU, Keith Pigues, presents "Winning with Your Customers", a thought-provoking session on connecting with customers through the lost art of listening and understanding their needs and business requirements in order to offer a more enriched experience and added value.

When: 7/11/2013
6:00 PM
Where: McKimmon Center
1101 Gorman Street
Look for "Raleigh ISSA" on digital sign
Raleigh, North Carolina  27606
United States
Contact: Raleigh ISSA Board
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Raleigh ISSA July Meeting (2013)

: "Winning with Your Customers”

SPEAKER: Keith Pigues (@dkeithpigues)
Dean of the School of Business and professor of Management
North Carolina Central University

DESCRIPTION: Changing the Customer Conversation to Improve Your Value Proposition, Help Customers Make More Money, and Capture Your Fair ShareAll too often, companies spend too much time talking about their capabilities, products, and services, and not enough time listening to the needs of their customers. Come learn how to get THE most valuable customer insight by answering the question:  "Do your customers make more money doing business with you versus doing business with your competitors?"  In doing so, each cross-functional team member within your organization will learn how they contribute to your customer's success today, how to become indispensable to your customer, and how each member of your team can contribute to turn the valuable customer insight into profit growth. In this engaging, challenging and thought-provoking session, D. Keith Pigues, co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons 2010) will help participants:-  Understand why a focus on your customers’ profitability is the key to your company’s growth and profitability,  -  Uncover the differential value customers receive from your company's value proposition,-  Identify the most valuable opportunities to improve your customers' business and make more profits for your business in return,-  Collect and utilize customer and competitive insight derived from the use of the Differential Value Proposition (DVP) to improve your organization's decision-making, investments and results.After attending this session, participants will be prepared to drive innovation in the area of customer value management, using a new form of customer insight.  Organizational leaders and professionals in all areas of the company will benefit from this session.Promotional videos for Winning with Customers: A Playbook for B2B are available at the following links:


See more details at the Raleigh ISSA Event Page

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